2.2 The world around us: our drivers and influencers

Political uncertainty, evolving regulations and global supply chain pressures influence why, where and how we develop an area for housing, build a road, upgrade a railway line and all the many other things we do. Below is an overview of our main drivers and influencers.

Geopolitics and the EU

European policy frameworks now shape the requirements around the homes, infrastructure and public facilities we deliver. Examples include the EU’s Green Deal strategy and related Fit for 55 implementation package, the Energy Performance for Buildings Directive (EPBD), the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD) and the EU Taxonomy sustainability classification.

Economic conditions

Inflation, interest rates and public-sector budgets affect investment in housing, education, healthcare and infrastructure. Our markets are competitive and fragmented, which is why we have focused on predictability, quality and value-based delivery.

Labour and skills shortages

This is a major challenge for everyone in construction, impacting not just physical building work but everything behind the scenes, from digital solutions to the implementation of industrialised construction. It follows that we must continue to create the safe, inclusive and purpose-driven environment that helps us to attract and retain talented people.

Materials and supply chain

Scarcity of materials, volatile prices and rising expectations for circular and low-carbon alternatives influence design and delivery choices. Both require close collaboration with suppliers to secure what we need while also reducing Scope 3 emissions.

Climate and ecology

Climate change is intensifying the demand for climate-resilient and future-proof assets. Flooding, heat stress and eroding coastlines are reshaping infrastructure needs, while the energy transition is accelerating investment in grids, electrification and renewable integration.

Technology and innovation

Digitalisation, data, automation, Artificial Intelligence (AI) and industrialised construction enable faster, safer and lower-carbon delivery. As a result, client expectations are evolving as they increasingly seek delivery certainty, sustainability-driven procurement and renovation or retrofit solutions where possible. Regarding AI specifically, BAM has implemented several measures to ensure the secure use of generative AI solutions, compliance with legislation and to raise awareness and understanding of the risks and opportunities.

In this environment, our mission and strategy reinforce one another. By staying selective and focusing on the right products, markets and relationships, and investing in sustainable and industrialised working practices, we can turn these challenges into opportunities to build a sustainable tomorrow.