2.3 Our markets

Rigorous focus

Royal BAM Group operates across four primary domains: housing and buildings, transportation infrastructure, energy and utilities infrastructure, and environmental and climate resilience.

Each one is driven by one or more major challenges, such as:

• Housing availability and affordability

• The energy transition, climate resilience and mobility

• The renewal of ageing infrastructure.

These transitions create long-term demand across our markets in the Netherlands, the United Kingdom and Ireland, and Belgium, and shape where and how we choose to compete.

Meeting housing needs calls for scalable newbuild solutions and improvements to the energy efficiency and climate-resilience of existing homes. BAM’s low-carbon construction methods, industrialised production models and innovative retrofit capabilities help accelerate delivery while also supporting clients who face planning and environmental hurdles.

The energy transition is reshaping national infrastructure. Renewable power generation, electrification and, in the UK (and to a lesser degree in the Netherlands), the expansion of nuclear power, demand new designs and more robust and larger-capacity grids. This is driving long-term investment in grid upgrades, substations and associated infrastructure.

Our markets are fragmented and highly competitive, with rising material costs, competition for talent and tightening environmental standards putting pressure on margins. This reinforces the need for selectivity and being disciplined in the choices we make. We compete on value, not on lowest price, and focus on opportunities that align with our commitment to sustainability and strengths in digital innovation, industrialisation and risk-balanced delivery.

To guide these choices, we work in product-market combinations (PMCs). These define where we operate, why and how sustainability influences our position.