2.6 The BAM Experience
With the introduction of The BAM Experience in 2024, we have set the course of an essential enabler to build a sustainable tomorrow. As that is a big promise that we can’t keep without our people.
With this approach, we put our people at the forefront of our strategy, ensuring that we live our values, that leadership drives us forward, that we foster diversity and inclusion, that our people thrive and grow, and that we build communities that focus on safety and innovation.
BAM’s people are a key enabler for realising BAM’s mission of Building a sustainable tomorrow.
At BAM, we believe that every colleague has unique talents that contribute to our mission. We value every individual and their unique qualities. By putting people first and focusing on their growth, safety and wellbeing, we create a workplace where everyone feels supported, respected and valued. And with that, a resilient and sustainable organisation that continues to thrive and evolve.
We live by our values: Sustainable, Inclusive, Reliable, Ownership, and Collaborative, which have been established together with our people. These five values form the foundation for everyone working at BAM, making our mission of Building a sustainable tomorrow an everyday reality. Our culture brings our ambition and values together, ultimately, the way we operate is decisive for our success.
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We want to ensure that BAM has the right talent in the right place at the right time. We therefore deploy key drivers to safeguard business continuity, promote internal mobility and enhance the career perspectives and engagement of our people:
Guided by values, united by culture
Our values define everything we do, and our leaders endeavour to put those values into practice in innovative ways.
We bring these values to life through our leadership development programmes, fostering conscious leaders who are mindful of their impact on people, communities and society. They embody our mission and values with self-awareness and accountability.
Sustainable career development
We aim to ensure that everyone at BAM can develop a sustainable career with opportunities to learn and grow.
We are creating a safe, inclusive and purpose-driven environment that is helping us attract, develop and retain talented people. Strengthening our strategic workforce planning approach, we are aligning workforce insights with long-term business needs and identifying critical skills and emerging roles essential for our transformation.
By doing so, we are building a future-proof talent pipeline, developing the right capabilities through targeted learning pathways, enabling internal mobility and expanding early-career initiatives. Through these efforts, we are investing in our people, supporting their growth and ensuring our company is staying agile, resilient and ready for the opportunities ahead.
Improvements to our performance- and talent-management programmes have increased the number of meaningful conversations with our people.
All of this underpinned by fair reward policies that foster ownership and personal growth through a competitive, transparent and flexible reward package.
Embracing diversity and fostering inclusion
We strive to create an environment where everyone feels valued, unleashing productivity and creativity.
With the proportion of women in leadership roles rising to 20%, and overall gender balance in the company rising to 22% (chapter 3.2), a health check on our inclusion efforts shared that BAM is embedding inclusion across operations, reaching all employees with efforts in Diversity & Inclusion (D&I).
Employer branding is key to fostering inclusion. In 2025, we launched several campaigns in which we shared authentic employee stories to strengthen our position in the market. Using targeted and inclusive messaging, we highlighted our commitment to internal mobility. We also highlighted the new skills we need for our future, especially in the energy and emerging technologies markets. This approach enables us to connect our current strengths with the talent required for the years ahead.
Building our communities
We want our people to feel empowered to make a difference at BAM and in the communities they’re building.
Our efforts resulted in a rise in our overall engagement score, plus increased participation in our employee surveys. This confirmed the growing involvement of our people. The results also indicated increasing trust that the survey outcomes will lead to meaningful action being taken. To further ensure progress, we introduced Safety & Wellbeing related questions, enabling further improvements to the everyday engagement of our people.
Together, these initiatives reinforce our ambition to create a workplace where our people feel empowered, supported and connected to the communities we serve.
